6 Tips To Grow Your Business Online


Here are my top six tips for creating a simple online marketing strategy. My first tip is to make use of all of the masses of free web applications which are available out there with a particular focus on Google.
Google has expended thousands of millions of dollars developing a range of different apps, which are all geared around various ways of developing your business and promoting what you do. So, Google takes about 90% of the search engine traffic of all the search engines. This is particularly in the UK. So it makes sense that if you’re using Google’s own apps, that it might actually boost your organic search engine ranking in Google.

So, there are things which you can do, like apply Google Maps and Google Places or Google for Business.
Those tools all allow you to create a profile for your business, upload your logo, upload your contact details, opening hours, set a brief description about your business in there, and send the link back to your website.
You can use Google Analytics to analyse how much traffic is coming through your area and lay out Goal Conversions, for example. And also I’ve discovered that Google Analytics is quite a good and simple way of getting new pages on your website listed within its organic search engine indicator.

So if you’ve got Google Analytics installed on your site, all you’ve got to do is browse to that page before it goes live, and Google, after a couple of times, will automatically pick up that page and add it into its indicator.

Another great web resource which Google has developed is called Google Webmaster Tools. Using Analytics and Webmaster Tools together is a really great way of analysing what key words people are actually searching for and landing on your website.

My second tip is to use all of the various social media tools, for example, to accomplish your online business profile. The big four (although this is changing as we speak) are Google Plus, Facebook, LinkedIn, and Twitter. Definitely sign-up, even if you’re not intending to use them, because these are tools which people have invested billions of dollars in creating, and they’re all out there for you to use for free.

The key thing is that you can put your business profile on social media and then link back to your website. And even if you don’t post tweets regularly or post status updates on Facebook regularly, just having those profiles, that is going to raise your profile and your page rank, because they’re all free associates back to your website.
There are hundreds of different social media applications out there beyond the big four. Use as many as are actually applicable to your business. So, for example, if your business is very image-led, if you’re a photographer, for example, you might want to use something like Instagram and Flickr. If you’re design-led and creative you could look at Dribbble and Instagram again is appropriate for that. So, make sure the social media profiles you’re setting up are appropriate for your business.

Bear in mind that they’re free tools, and other people do use them, so it might be that if you don’t have a LinkedIn profile, for example, you’re missing out on a good opportunity to network with other local business owners in your field. It’s a good way for other customers to find you online, so do your best to make use of all of those different social media platforms, and then simply ensure that you do update them regularly.

My third tip is: make sure you create a fantastic online portfolio for your business and then get reactions. Again, Google is starting to build on this element of social review into its page ranks. So make sure that you’re getting testimonials on things like Facebook and Google Plus, for example. You can also use other critique tools like Trustpilot. What it does is it showcases your capabilities and your best work on your website and it attracts contacts back to you.

So that hopefully, if your competitors aren’t doing this, it’s going to make you stand out above your competitors and the more reviews that you get on those three tools which I mentioned just now, then the higher up you’re likely to be in Google’s organic rankings. Ultimately what those organic higher-rankings are going to mean is more traffic to your website and hopefully more sales. So it makes logical sense that you want to be getting the reviews and testimonies and publishing them in as many places as is practicable.

My fourth tip is to share your knowledge and share your know-how. Many people hold back from sharing their strategy because they think that somebody’s going to steal it.

What exactly are you afraid of?

If you think that somebody will steal your ideas, then you’re probably afraid that they’re going to do it better than you, and the likelihood is they probably can.
By sharing your know-how, it presents yourself as a technical expert within your field, and ultimately that will attract your audience to you because your competitors aren’t likely to be giving away free information. This again, helps you to stand out from the crowd.

Don’t be afraid to give away free advice to people, whether it’s in person if you’re doing blogging, if you are putting stuff up on YouTube, give away free advice because it demonstrates that you’re an honest person who only wants to help other people. Helping your consumers will generate referrals back to you and the likelihood is that you are probably very good at what you do and even if you give away your know-how, to either your co-competitors or potential customers, they’re not going to be able to replicate and implement your methods as well as you actually could.

My fifth tip is not to rely solely on the organic method of generating traffic but perhaps invest in some paid-for online marketing. PPC is a good way amongst the various methods of bolstering your organic ads that you already have in place.

When you’re experiencing especially quiet periods, you can invest a little bit of cash in PPC to drive extra traffic to your website.

You can look at tools like Retargeting, as a course of re-engaging potential customers who have displayed an interest in your products through your website. They’ve left the site, and then it’s a bit creepy, but you throw a pixel on their computer and you follow them around, they see your ad and then they realise they’ve made a mistake, and go back to your website, and that’s where they end up buying your products from. So, retargeting is extremely important.

Finally, you should hire professionals for anything that you feel you can’t do well yourself. Because there are actually experts out there who do Google PPC advertising, Facebook advertising and things like that, and yes you have to pay for them, but it’s what you get back in return. They are experts in their field and will probably have a much better idea about how to get the most of the niche you’re targeting. And they’ll simply save you money, and a lot of them will have guarantees so that if they haven’t produced the results which they’ve predicted for you, within a certain specified period, you don’t actually have to pay them. So, find somebody who is on a commission-only basis in order to drive traffic back to your website.

So, hopefully, you’ve found some of those tips really helpful and enjoyable so please share it and if you’ve got any questions then do leave some comments below.

Internet Marketing Tips 2017, Internet Marketing Tips, Online Marketing Top Tips, Top Internet Marketing Tips

Internet Marketing Tips 2017, Internet Marketing Tips, Online Marketing Top Tips, Top Internet Marketing Tips

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